Visa Expands Flexible Payment Solution to UAE, US
Description:
Visa’s Flexible Credential solution, offering users the ability to pay from multiple funding sources with a single card, is now available in the US and UAE. Partnerships with Affirm and Liv bank bring enhanced payment flexibility to consumers in these markets, building on the solution’s success in Asia.
Affirm Integration Boosts BNPL Options
Visa’s collaboration with Affirm in the US allows 1.4 million customers to seamlessly switch between upfront payments and buy now, pay later options using the Affirm Card. This integration caters to the growing demand for flexible payment solutions, enhancing convenience for users of Affirm’s popular BNPL service.
Liv Bank Introduces Multi-Currency Functionality
In the UAE, Visa has partnered with digital bank Liv to offer multi-currency support through the Flexible Credential solution. Liv customers can now access up to five different currency accounts from a single card, including USD, Canadian dollar, British pound, Australian dollar, and euro. This feature is particularly valuable in the UAE’s international business and travel environment, simplifying currency management for users.
The expansion of Visa’s Flexible Credential solution to the US and UAE markets demonstrates the company’s commitment to innovation in the payments industry. By offering greater choice and control over payment methods, Visa aims to meet evolving consumer needs and preferences. The success of the solution in Asia, with over 3 million users benefiting from the Olive Card in Japan, suggests strong potential for adoption in these new markets.
As the payments landscape continues to evolve, Visa’s partnerships with Affirm and Liv showcase the company’s ability to adapt and provide cutting-edge solutions. The integration of BNPL options and multi-currency functionality addresses specific market demands, positioning Visa at the forefront of payment innovation.
This expansion not only enhances the user experience for consumers in the US and UAE but also strengthens Visa’s global presence in the digital payments ecosystem. As more users seek flexibility and convenience in their payment options, Visa’s Flexible Credential solution is poised to play a significant role in shaping the future of payments worldwide.
